Our #1 show was by the City Girls which saw a 45% increase in conversion and over 1.9M views.
We won an award at the Bambuser conference for the best show in the Fashion category.
The Result
My strategy for Savage X Fenty was to jump into Live Shopping and utilize our ambassadors and influencers to host a different style of Live Shopping Events which included a mini concert and fashion show.
The Solution
The Problem
Livestream shopping is projected to rake in a massive $480 billion in China this year, according to eMarketer, but only $11 billion in the United States, according to Foresight Research. That could change quickly, however: Facebook, Amazon, TikTok, Twitter, and other tech giants like Pinterest are jumping into livestream shopping hard.
What’s the appeal of livestream shopping?
It’s pretty simple: streaming is entertainment, we’re bored, and we like to shop.
Savage X Fenty
Live Shopping For Savage X Fenty
2022
