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Our #1 show was by the City Girls which saw a 45% increase in conversion and over 1.9M views.

We won an award at the Bambuser conference for the best show in the Fashion category.

The Result

My strategy for Savage X Fenty was to jump into Live Shopping and utilize our ambassadors and influencers to host a different style of Live Shopping Events which included a mini concert and fashion show.

The Solution

The Problem

Livestream shopping is projected to rake in a massive $480 billion in China this year, according to eMarketer, but only $11 billion in the United States, according to Foresight Research. That could change quickly, however: Facebook, Amazon, TikTok, Twitter, and other tech giants like Pinterest are jumping into livestream shopping hard.

What’s the appeal of livestream shopping?
It’s pretty simple: streaming is entertainment, we’re bored, and we like to shop.

Savage X Fenty

Live Shopping For Savage X Fenty


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