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Grew the brand into a $350M+ Revenue driving and EBITDA positive business in the space of 4 years.

The Result

I was responsible for launching the brand in 2018 alongside the Fenty team. We launched the brand with a subscription model and digital e-commerce presence and built the team to help run operations. I oversaw their digital properties and overtime built strategies for their New York Fashion Show streaming events - named Savage X Fenty Vol 1, 2 & 3, Live Shopping events and launched their first 5 bricks and mortar retail stores in Las Vegas, Los Angeles, Houston, Philadelphia and Washington DC.

My role at Savage X Fenty was to drive innovation.
- We accomplished this by using technology to solve real world problems in the intimates industry - such as the age old problem of bra fit. Myself and my team introduced the Fit Xperience - a 3D body scanning technology that used LiDAR and Augmented Reality to find the correct bra fit. We saw a 72% improvement in size accuracy and in turn a 82% lift in conversion.
- Produced 45% increase in conversion from Fitting Room to Checkout by developing Concierge, a fitting room innovation using touch screen technology and integrating Live Shopping Influencer content and UGC.

The Solution

The Problem

Our primary goal of launching Savage X Fenty in 2018 was to bring a disrupter to the market and take away marketshare from Victoria's Secret by focusing on being "inclusive rather than exclusive". The initmates space needed a change and Rihanna was the perfect fit for the launch of Savage.

Savage X Fenty

Launch of Savage X Fenty


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