musstard.png
Feb 2011 - Jul 2013
Founder & CEO
London, UK & Sydney, Australia
  • Built key supplier relationships for fashion designer brands to build and distribute them in the Australian & New Zealand market.

  • Formulated e-commerce and mobile product strategy. Ended on time and within budget generating $150K AUD in its first year and built an international subscription base of 10 000+ members.

  • Hired and managed a successful e-commerce team of fashion buyers, marketing, PR, developers, content and senior executives that manage and drive the business strategy.

Key Achievements
  • Boot-strap funded my idea and turned it into a business within 6 months.

  • Received $100K investment through private angel investors by proving results.

  • Developed exclusive logistics partnerships to enable services (3hr Delivery, Collect Service, Choose Your Timeslot Service) not yet seen in the Australian & New Zealand market.

  • Exit to a group investor in Singapore.