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May 2018 - Present
SVP, Product & Innovation
Los Angeles, USA
  • Launched and built Rihanna's Savage X Fenty brand - from a concept in 2018 into a rev driving member subscription business.

  • Grew the business from a start up to becoming a leading brand in the intimates industry by challenging industry norms.

  • Drove the implementation on site for Savage X Fenty Fashion Show's on Amazon Prime and YouTube.

Key Achievements
  • Launched Savage X Fenty's first 5 retail stores on an extremely tight timeline

  • Drove innovation into Savage X Fenty's first 5 brick and mortar retail stores in Las Vegas, Los Angeles, Houston, Philadelphia and Washington DC by pioneering:    

    • The Fit Xperience - 3D body scanning technology that uses augmented reality to solve the age old problem of Bra Fit. We developed this technology using LiDAR sensors to be able to capture data points around a persons body to get accurate measurements and then recommend the right fitting bra to our customer. 

    • Concierge - Fitting Room Technology innovation that allowed a customer to shop directly from the fitting room as they were trying on our products. We integrated Live Shopping and Influencer content and UGC for those exact products they were trying on. ​

  • Launched Savage X Fenty's Live Shopping strategy with our partner - Bambuser.​

Savage X Fenty